Roof Chemistry Has Improved Significantly. Are You Up To Speed?
Science got smarter since 1995.
đ How would you like your chemistry lesson today?
We conform the presentation to match your mood. Attempting to match your personality type.
Old materials fail. New materials endure â±ïž. Here's why in 90 seconds:
Your roof is made of chemistry. Old chemistry breaks down. New chemistry lasts longer. We'll show you the difference.
Welcome to chemistry class. Grab your coffee â. We're about to save you $100,000 in mistakes.
Think back to medical advice from 1995. Remember when they said margarine was healthier than butter? Science evolves. Chemistry gets smarter. The materials your architect recommended in the 1990s are outdated.
Just like you want the newest phone with better technology, you should want modern roof chemistry. Not because it's trendy, but because it actually works.
Conklin pioneered elastomeric watertight roof protection in 1977. We've been the industry leader in liquid roofing ever since. That's 48 years of chemistry evolution.
Class is in session. There will be a quiz.
Your roof is older than your favorite dad joke. Time for some new material! đ„
But seriously folks, if your roof could talk, it would be begging for retirement. Like that uncle who still uses a flip phone, your roof chemistry needs an upgrade.
Tu techo estĂĄ hecho de quĂmica đȘđž.
La quĂmica vieja se rompe. La quĂmica nueva dura mĂĄs. AquĂ verĂĄs la diferencia en 90 segundos.
POP QUIZ: What percentage of buildings still install 1980s rubber in 2025?
Rather watch than read?
Perfect for your coffee break.
[â¶ïž 3-Minute Chemistry Crash Course]
The Materials We Buried
RUBBER â 1995
(Click to expand.)
Rubber roofs bubble and split. They last 12-15 years maximum. The seams always fail first.
"Here lies the industry's biggest mistake"
Your grandfather's rubber roof reaches 180°F in summer sunshine. That's hot enough to slow-cook a roast. The heat creates bubbles - actual air pockets trapped under the membrane. Like burnt pizza cheese, it bubbles up and never lies flat again.
The seams? They split like old shoes. Why? Because rubber expands and contracts with temperature swings. After 12-15 years of this thermal gymnastics, the seams give up. They literally pull apart.
EPDM degradation begins at year 8
Seam failure rate: 73% by year 12
Average replacement cost: $8.50/sq ft
Hidden cost: Interior damage from leaks
PLASTIC (TPO) â 2010
"TPO becomes TP đ§»"
Remember leaving toys outside as a kid? The colors faded. The plastic got brittle. That's your TPO roof after 15 years. It literally becomes toilet paper.
TPO can't handle the chemistry in our air. Acid rain from BP refineries. Industrial contamination from Gary steel mills. UV radiation cooking it daily.
The material shrinks. Actually shrinks. Pulls away from the edges. Creates gaps. Water finds every gap.
Plasticizer migration causes brittleness
UV degradation breaks polymer chains
Thermal cycling creates micro-fractures
Cannot be recoated - must be removed
SILICONE â 2018
"Silly putty for roofs"
We dedicated an entire website to this disaster.Silicone is a dirt magnet. Literally attracts everyparticle in Northwest Indiana's industrial air.
Can't walk on it without slipping. Can't clean itwithout damaging it. Can't remove it without spending$3/sq ft just for disposal.
[Visit SiliconeIsSilly.com for the full horror story]
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Birth Certificates For Modern Materials
ACRYLIC - SNOW LEOPARD đ
We call it Snow Leopard because it's white, tough, and handles extreme conditions.
Think of acrylic house paint - washes with water, dries to a durable finish. Now imagine that 50x thicker. That's Snow Leopard.
KEY ADVANTAGES:
Reflects 87% of sun's heat (lowers energy bills 25%)
Elastomeric - stretches 350% without cracking
Recoatable every 20 years (no tear-off)
Seamless application over metal roofs
WITH SPUNFLEX REINFORCEMENT:
Add our mesh reinforcement and you get Class 4 hail rating. That's a 2-inch steel ball dropped from 20 feet without damage. Your insurance company rewards this with 15% rate reduction.
Download Puma XL Spec SheetURETHANE - AFFINITY đ€
Affinity means "strong attraction or bonding".
This bonds to EVERYTHING:
Rubber roofs (even aged EPDM)
Plastic membranes (TPO/PVC)
Tar and gravel
Modified bitumen
Metal (with primer)
Existing coatings
Think oil-based paint vs water-based. Different chemistry, stronger grip. Affinity molecularly bonds with your existing roof.
SAVES YOU MONEY:
No tear-off = No dumpsters = Save $10,000+
Counts as maintenance, not new roof layer
Keeps existing insulation in places
20-year warranty, then simple recoat for another 20. Indefinite life extension.
Download Affinity Spec SheetVINYL - FLEXION 2.0 đĄïž
Restaurant-grade chemical resistance.
Handles:
Grease from kitchen exhausts
Acid from industrial air
Extreme temperature swings
Foot traffic without damage
Seams are WELDED, not glued. The seam becomes stronger than the material itself. 25-30 year service life minimum.
Download Flexion 2.0 Spec SheetPOP QUIZ: How many roofing layers are legally allowed in Indiana?
Want to see application in action?
Perfect for your coffee break.
[â¶ïž Watch Us Transform a Roof in 4 Minutes]
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%201.webp)
You don't buy a truck once.
You buy the truck (upfront price).
You buy oil changes (maintenance).
You buy fuel (operating cost).
You buy repairs (unexpected expense).
Your roof is the same story.
PRICE = What you pay today
COST = What you pay over 20 years
Most people only look at price. Smart operators look at cost. Let me show you the difference...
𧟠Let's Calculate YOUR Reality:
Tired of comparing apples to apples? A-pear-antly, comparing pears to pears isn't a-peel-ing either đ
(Yes, we put dad jokes in our chemistry lessons.Your 55-year-old building owner expects them.)
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